Signages are one of the best ways to create brand identity. Its like capturing the mindspace of those customers who relate to you. The power of retention of any signage and logo is very strong and leaves a lasting impact on loyal consumer base. This makes it all the more important to give special emphasis when designing signages and logo. Moreover, also consider that signage will be something which will be recognizable from the distance and hence should be simple and easy to understand. Here are the most exciting tips for you if you are planning to get yourself a new brand identity-
- Consider the location where the signage is going to be placed
Choose the design of the signage keeping in the mind the location where it is going to be placed. For instance, if it is going to be on some major roadblocks, it has to be something which catches passerby’s attention immediately. Remember if you can’t attract them in the first chance, risks are higher they are never going to notice.
- Also think about the scale of design
Once you are done with the location, consider the scale at which you want your signages need to be design. Apart from this also, assess the type of audience who you are targeting to and the kind of one who are going to see the signages. For instance, you can bring an intellectual peice on the table if they are targeted to the teenagers who would like to see something trendy and casual rather than thing where they have to put their mind into. If you are confused whether on the designing part, consult the industry expert which are good at signage in Singapore for best tips on creative signage designing
- Consider using different colours and graphics
The reason why you are choosing to get a signage design is the reason why should you choose different kind of colours and graphics to attract the attention of your potential audience. Hence, make your signages which are easy to relate and retain. Understand the intention that why you are spending on such brand material and why it is important to go exactly right.
- Keep The Message Simple and understandable
Do not inculcate too many messages in your signages. Instead, choose one USP or one key feature that you want your consumers to know or that will make you stand out from your competitors. Posing too many messages in a single logo or the signs would make the entire signage look cluttered and messy. So, choose the the one who are good at decal designing in Singapore
- Fonts used should not be complex
Signage fonts are as important as the designs. Hence, should not be ignored at all. Using fonts which are readable from distance are often advised and this should be taken into consideration, keeping in mind the size of the hoardings.